Playing Many Parts



Great Book – Great Person

I don’t even remember where I heard about this book, which is a real shame, because I owe someone a really big thank you!  My favorite line:  “Screw it – just do it!.”  I liked that line so much, I let it inspire me and I am finally starting that business I have been dreaming of for years.  So to say this changed my life is actually a true statement for me.

I have made it a new habit this year to read through some great business books on my way to work.  It was either find a way to make my very stupid, overcrowded, long commute through very backed up Chicago traffic more enjoyable; or go to jail for smashing my way through to get to work in a reasonable amount of time.  Since my commute isn’t changing anytime soon, and jail will definitely NOT work with my claustrophobia, I decided I need to put this time to good use.  Audiobooks that teach new things are really a great way to learn all kinds of new things, and may just make me more successful at the same time.

Back to this book.  I didn’t really know who Richard Branson was before I read the book.  And yes, I do live under a rock so don’t judge me.  I had heard of that crazy entrepreneur who did the balloon trip and who was trying to plan vacations to the moon, but I knew nothing of the Virgin companies or him personally.  I can say with all seriousness now that I find him completely delightful and want to be a business owner like him someday.

This book is for anyone involved in business, but I think anyone who would like to be a great leader should read it.  He gives very practical advice on how to do business better, greener, and with more integrity than any other book I have read so far.  He seems fairly honest and open about what makes his company both unique and fun to work for.  I found myself making lots of lists on how I want to do things differently as I setup my new business.  I was inspired to both keep reading and to keep thinking about ways to deliver value to any future customers and employees.  I put the link here to the book because I think everyone in business should read it, and I really do plan to have all my friends, family and employees read this book.  It will be a graduation gift I give out for at least the next couple of years, or until my next great read.

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